A landing page is a dedicated page (technically, a website) that you land on directly from an external source such as an ad (paid) or email.
The landing page is the digital version of the direct marketing letter, highly targeted and focused on one specific outcome. The aim of the landing page is to stimulate a predetermined action using targeted copy to connect with a user and persuade them to act.
Finding attractive, user-friendly fonts for your projects is never is but Google Fonts, who launched in 2010, solves the problem. The Google Font directory now has more than 500 free, optimised fonts which can be added quickly to your website with an embed code.